In those cases, however, people are consuming other content, as opposed to creating their own. Rather than a standard photo or video app, Animoto's model emulates services such as Netflix or Hulu. It's a unique-and risky-model for an app of this kind, which typically relies more on small onetime payments for upgrades or features. The subscription gives you access to services on both the phone and PC. The free service lets you create a free 30-second video, while the premium version allows you to make unlimited full-length videos. Just like its online service, it costs $5 a month to use, or $30 a year. Rather than a onetime payment, the company is betting people will like this service enough to use it regularly. The app is free to use, but there's a premium model that's unique to this kind of service. It works fairly well, and I'm sure people will flock to this app.īut what I find more interesting about Animoto is its business model. I got a chance to test out the beta version before it was released, and as promised, it was easy to use, with Jefferson and I creating a simple-and extremely ridiculous-video within minutes. You can select from one of several provided themes to give your video some personality.
"We want people to access high-quality production values without any knowledge of video," Animoto CEO Brad Jefferson told me in a recent interview. The app's dead-simple model, already available on the PC, is designed for those who aren't particularly savvy when it comes to editing and creating videos.
The videos are stored in the cloud, so they can be accessed by any device. The company today released an app for iOS that lets people take their photos, add a song from the company's database of 500 titles, add subtitles, slap on a theme and background, and quickly create a video that can be viewed or shared with family and friends. Animoto hopes the holiday spirit will get people in the mood to create video slideshows and montages.Īnimoto lets you take your photos and easily turn them into a video slideshow.
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